Much has been written about what exhibitors need to consider when shipping their booth, booth materials, demo equipment, collateral, and giveaways to a trade show. Companies are typically spending 10 or more times the cost of shipping on a trade show and are absolutely depending on this material to be there on time, undamaged, and at a competitive price. I intentionally use the term competitive to highlight the importance of recognizing the lowest cost shipping alternative may not be the best solution for trade shows.
In addition, people who are responsible for trade show logistics want to know they are dealing with shippers who know how to ship to trade shows. Case in point, many trade show decorators will flat out tell you “we don’t recommend FedEx, UPS, DHL or similar small package services, as those companies have an entirely different [from what is best suited for trade shows] set of procedures to get packages from point A to point B.” So, what should you look for? Here is a nice matrix to help answer this important question: